National Express Dundee is asking creative students from Dundee and Angus College to come up with a brand new look for its buses.
The bus operator launched the design partnership with a visit to its East Dock Street depot yesterday (Thursday 30 April) by 17 young people from the college’s Computing and Creative Media courses.
As part of National Express Dundee’s aim to transform bus travel in the city, the company is planning a new-look livery and a brand new name, which will be designed by the students from Dundee and Angus College. The best of their ideas will be shortlisted by staff from National Express Dundee and then the final designs will be put to the vote so that the general public can choose the way they think Dundee’s buses should look and what the local company should be called.
The students’ visit enabled them to take a close look at the bus business, the current style of branding and the vehicles which they will be redesigning.
Georgia Gray, who is one of the students taking part in the design project, said:
“This visit to National Express Dundee has been really interesting and extremely useful for us to get to know the business and a bit more about our 'client'. It's sparked quite a few ideas already and I think we're all really excited about this opportunity for our designs to be visible across the city and make a difference to the way the bus company is seen in Dundee."
Project Leader Fiona Muhsin said:
“I’m just as thrilled as the young people are about this amazing opportunity to help shape the future of the city’s buses. It’s a great challenge to see how we can use our designs to align Dundee’s transport heritage with its exciting future.
“I’m confident that our students will come up with some brilliant designs and I’m looking forward to sharing some of their ideas very soon with National Express and the wider public.”
Managing Director of National Express Dundee Elsie Turbyne said:
“It’s great to be working again with the students from Dundee and Angus College and I’m sure they will deliver some really innovative new ideas for our bus fleet. These young people are part of the creative lifeblood of the city and it makes perfect sense to harness their talent as we plan a new direction for the city’s biggest public transport provider.”